Since more than 80 years Winkelbauer, as competent and reliable partner of international brands and the Austrian Food Trade stands up for an attractive and interesting range of goods in the local supermarket shelves. A Family owned company run by the third generation, that brought quality brands like Seeberger, Kettle Chips, Heinz, Finn Crisp or innovative brands like Deli Dip or Weight Watchers to Austria.Since more than 80 years Winkelbauer, as competent and reliable partner of international brands and the Austrian Food Trade stands up for an attractive and interesting range of goods in the local supermarket shelves. A Family owned company run by the third generation, that brought quality brands like Seeberger, Kettle Chips, Heinz, Finn Crisp or innovative brands like Deli Dip or Weight Watchers to Austria.<!–more–>1929 Josef Winkelbauer found the company as a retail store in the center of Vienna known for ist fresh quality fruits and vegetables from all over the world. In the course of the time the focus shiftet over sweets and confectionary to fine food, international spcecialities and commodities. Lately Food Service and the fresh category has been included. What has been of most importance to Winkelbauer; QUALITY, DEVELOPMENT, PARTNERSHIP.

Hannes and Thomas Winkelbauer are managing the company today. While Thomas is responsible for the internal organisation Hannes is representing the company in front oft he national and international partners. Today they are distributing with a highly motivated team of 24 persons about 45 brands out of 11 categories all over Austria.

International market leaders like HEINZ, WEIGHT WATCHERS, SEEBERGER amd FINN CRISP are part of their brand mix like BLUE ELEPHANT, KETTLE CHIPS und FATTORIA ESTENSE known for their unreached quality or trendy and innovative brands like GROK or N.A.!. Even if the brand definitions are very diverse they have one thing in common: the potential and ability to bless your palatine and a strong background and story to tell.
The explanation of the Winkelbauer pillars:

QUALITY

We are representing only the best brands out of a category in the Austrian market. The leading role refers to taste, ingredients and recipies (z.B. Deli Dip, Weight Watchers, Kettle Chips, Seeberger, Finn Crisp, u.v.m….). But also to the story and origin (Bauli, Blue Elephant, Fattoria Estense,..) or uncompareable brand strategy (HEINZ, Dilmah, S&B,..)

DEVELOPMENT

Of course tradition and a growing base business is very important to us but we are prepared to adopt to lasting trends and innovations in cooperation with the represented brands.

PARTNERSHIP

Partnership is the most important factor of Winkelbauer’s success. Together with the suppliers and the national key accounts the mutual satisfaction is key to our growth.

What is appreciated by our partners? That we are the representatives of the brands and never the brands themselves. We are pleased to successfully combine the chances, challenges and opportunities of both the represented brands and the market

„The duties of a distributor are as manifold as the structures and strategies of the brands and products. We are the brands „Ambassadeurs“. The successful realisation of the targets defined by clients, suppliers and us are ongoing challenges – which keeps our position diversified and demanding“ – We do because we love it – thats the power and strength of the company and our team.

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